Audit

Find out exactly what's broken on your Google listing, in 7 days.

47-point audit benchmarked against the current top 3 in your area. 1-page action plan, 30-minute walkthrough. Free, no credit card.

  • 47 signals scored across your full Google profile
  • 1-page action plan, prioritized by ranking impact
  • 30-minute walkthrough call, strict no-pitch policy
Where most listings actually fail

Six things almost every audit surfaces in the first 24 hours.

Six failure modes show up over and over, usually all six at once.

Wrong primary category

The single biggest ranking lever and the most common error we find. A 'general contractor' tagged as 'construction company' loses every relevant search by default.

Missing or thin services

Half-filled services list with no descriptions, no price bands, no images. Each service is a separate ranking opportunity Google can't read when it's blank.

Stale photos

Last photo from 18 months ago, no geo-tags, low resolution. Google ranks fresh-photo profiles higher than static galleries, and most profiles haven't added a photo in over a year.

Empty Q&A section

Either no questions at all, or questions answered by random people who aren't you. Pre-seeded Q&A is a free ranking signal almost no one uses.

Incomplete attributes

Accessibility, payment methods, amenities, identity attributes, every empty field is a missed opportunity Google offers and almost every business ignores.

Slow review velocity

Lots of total reviews but nothing recent. Google weighs review recency more than total count, and most stalled profiles have a great rating that no longer helps them rank.

What's included

Everything you get, step by step

01
Step 1

47-point signal scoring

Every signal Google reads from your listing, categories, services, photos, posts, Q&A, attributes, hours, citations, reviews, scored individually with a current state and a target state.

  • Each signal scored 0–10 with current vs target state
  • Findings prioritized by ranking impact, not signal count
  • Suspension-risk flags surfaced separately and urgently
Step 1 of 6
47-point signal scoring
Step 1
  • Each signal scored 0–10 with current vs target state
  • Findings prioritized by ranking impact, not signal count
  • Suspension-risk flags surfaced separately and urgently
02
Step 2

Competitor benchmark

Side-by-side comparison with the current top 3 listings in your area for your primary keyword set. Where you lead, where you trail, what the gap looks like in real terms.

  • Current top 3 for your primary keyword set surfaced
  • Signal-by-signal comparison vs each competitor
  • Specific gaps called out, not just 'they're ahead'
Step 2 of 6
Competitor benchmark
Step 2
  • Current top 3 for your primary keyword set surfaced
  • Signal-by-signal comparison vs each competitor
  • Specific gaps called out, not just 'they're ahead'
03
Step 3

Prioritized 1-page action plan

Not a 50-page PDF nobody reads. A single page ordered by ranking impact, top 5 fixes, next 10, eventual cleanup. Pasted into a Notion or Google doc you can act on immediately.

  • Top 5 highest-impact fixes called out separately
  • Effort estimate (hours / days / weeks) per fix
  • Delivered as a copy-pasteable doc, not a locked PDF
Step 3 of 6
Prioritized 1-page action plan
Step 3
  • Top 5 highest-impact fixes called out separately
  • Effort estimate (hours / days / weeks) per fix
  • Delivered as a copy-pasteable doc, not a locked PDF
04
Step 4

Live walkthrough call

30-minute screenshare where we walk through findings, explain the why behind each priority, and answer questions. Recorded so you can re-watch later.

  • 30-minute screenshare with the auditor (not a salesperson)
  • Q&A time built into the call structure
  • Recording delivered within 24 hours of the call
Step 4 of 6
Live walkthrough call
Step 4
  • 30-minute screenshare with the auditor (not a salesperson)
  • Q&A time built into the call structure
  • Recording delivered within 24 hours of the call
05
Step 5

No-pitch policy

Strict policy: no sales pitch during the walkthrough. If you decide later you want to engage us, that's a separate conversation. The audit is genuinely free.

  • Written no-pitch policy provided before the call
  • Auditor is the deliverer, not a closer
  • Follow-up only happens if you initiate it
Step 5 of 6
No-pitch policy
Step 5
  • Written no-pitch policy provided before the call
  • Auditor is the deliverer, not a closer
  • Follow-up only happens if you initiate it
06
Step 6

DIY playbook handoff

If you decide to fix everything yourself, we hand you a written playbook with screenshots, links to relevant Google help docs, and a recommended order of operations.

  • Written playbook with screenshots and step-by-step
  • Links to canonical Google help docs per topic
  • Recommended order-of-operations included
Step 6 of 6
DIY playbook handoff
Step 6
  • Written playbook with screenshots and step-by-step
  • Links to canonical Google help docs per topic
  • Recommended order-of-operations included
Pricing

Everything you need, one clear price.

No-pitch policy, we won't try to sell you a retainer on the call.

  • Fixed price: one-time · no credit card
  • Audit delivered in 7 days, or your first 30 days of any service is free.: We deliver the audit, 1-page action plan, and walkthrough call within 7 days of signup.
  • Real outcomes: Clear picture of every signal Google reads from your profile
Listing Check-Up
one-time · no credit card
Free
What you walk away with
  • Clear picture of every signal Google reads from your profile
  • Side-by-side benchmark against the current top 3 in your area
  • 1-page action plan ordered by ranking impact
  • 30-minute walkthrough call with the auditor (no salesperson)
  • DIY playbook you can execute yourself if you choose to
  • Honest 'do nothing' recommendation if your profile is already strong
Common questions

Frequently asked.

Find out what is broken. In 7 days. No credit card.

47-point audit, competitor benchmark, 1-page action plan, 30-minute walkthrough. Free, no upsell pressure. Delivered in 7 days or your first 30 days of any service comes off.