Cleanup

A decade of directory mess, cleaned up in 30 days.

Old Yelp listings, abandoned ex-employee profiles, aggregator data stuck on your old phone. All surfaced, merged, reclaimed under your account. Flat fee, set the foundation right and rankings follow.

  • Full citation cleanup in 30 days, flat fee
  • Duplicates merged, abandoned profiles reclaimed, NAP normalized
  • Everything documented in a directory ledger you keep forever
Where your directory data is probably wrong right now

Six places trust is silently leaking from your citation footprint.

Most businesses have 30–60 listings they don't know about, each one a small contradiction Google has to resolve. The algorithm hedges its bet, and you lose rank.

Forgotten Yelp duplicates

Old profiles from a previous office, a previous DBA, or a contractor who claimed it years ago and never gave it back. Splits review signal between profiles.

Aggregator chain pollution

Foursquare, Localeze, Data Axle, and Neustar feed hundreds of downstream directories. One bad record at the aggregator level propagates everywhere, and most cleanup services never fix the source.

Ex-employee created profiles

Listings still owned by someone no longer at the company. Hidden liability and lost trust signal, and a competitive risk if the person ever turns malicious.

Industry directory mis-categorization

Avvo, Healthgrades, Houzz, every industry has its own ecosystem, and most businesses are categorized wrong on at least one. Wrong category, wrong searches.

Apple Maps inconsistencies

Often forgotten entirely, frequently has wrong hours or wrong category. Apple Maps drives meaningful traffic Google doesn't see, and Siri reads from it directly.

Citation chain after rebrand

Business name change, DBA addition, or merger leaves a trail Google can take 6+ months to reconcile on its own. Manual cleanup compresses that to weeks.

What's included

Everything you get, step by step

01
Step 1

Full-web directory sweep

Surface every listing about your business, including the forgotten ones from 5 years ago. We use four different data sources to cross-check, so nothing slips through.

  • Four-source cross-check (Moz, BrightLocal, Yext data, manual)
  • Historical sweep going back to original founding date
  • Industry-specific directories included alongside generic
Step 1 of 6
Full-web directory sweep
Step 1
  • Four-source cross-check (Moz, BrightLocal, Yext data, manual)
  • Historical sweep going back to original founding date
  • Industry-specific directories included alongside generic
02
Step 2

Duplicate identification + merge

Every duplicate identified, evidence packaged, and merge request filed with each directory's support team. What can't be merged gets suppressed.

  • Merge requests filed with each directory's support team
  • Evidence packets prepared per directory's policy
  • Suppression filed for orphan records that can't be merged
Step 2 of 6
Duplicate identification + merge
Step 2
  • Merge requests filed with each directory's support team
  • Evidence packets prepared per directory's policy
  • Suppression filed for orphan records that can't be merged
03
Step 3

NAP normalization

Canonical name, address, and phone locked in on day one. Every directory updated to match. Format consistency enforced down to suite numbers and phone punctuation.

  • Canonical NAP defined and signed off on day one
  • Push request filed to every directory in the citation set
  • Format consistency enforced (suite numbers, phone format)
Step 3 of 6
NAP normalization
Step 3
  • Canonical NAP defined and signed off on day one
  • Push request filed to every directory in the citation set
  • Format consistency enforced (suite numbers, phone format)
04
Step 4

Abandoned profile recovery

Listings created by ex-employees, prior owners, or vendors you no longer work with, reclaimed under your account through each directory's ownership-transfer process.

  • Ownership transfer requests filed per directory
  • Escalation path for stuck transfers
  • Credentials documented in your directory ledger
Step 4 of 6
Abandoned profile recovery
Step 4
  • Ownership transfer requests filed per directory
  • Escalation path for stuck transfers
  • Credentials documented in your directory ledger
05
Step 5

Aggregator data cleanup

Fix the source, not just the symptoms. Foursquare, Localeze, Data Axle, and Neustar updated directly so corrections propagate to downstream directories.

  • Foursquare + Localeze + Data Axle + Neustar updated
  • Downstream propagation monitored over 60 days
  • Stragglers manually corrected if they don't update
Step 5 of 6
Aggregator data cleanup
Step 5
  • Foursquare + Localeze + Data Axle + Neustar updated
  • Downstream propagation monitored over 60 days
  • Stragglers manually corrected if they don't update
06
Step 6

Directory ledger handoff

Complete documented inventory of every listing, directory name, URL, login credentials, current NAP, last verification date. Yours forever.

  • Every listing documented with URL and credentials
  • Last-verified timestamps per directory
  • Maintenance checklist included for ongoing care
Step 6 of 6
Directory ledger handoff
Step 6
  • Every listing documented with URL and credentials
  • Last-verified timestamps per directory
  • Maintenance checklist included for ongoing care
Pricing

Everything you need, one clear price.

Price depends on number of existing listings found.

  • Fixed price: flat · one-time
  • Cleanup delivered in 30 days, or you don't pay the balance.: Full citation cleanup, surface, merge, suppress, normalize, delivered within 30 days of signup.
  • Real outcomes: Every listing about your business surfaced, including forgotten ones
Listings Cleanup
flat · one-time
From $799/one-time
What you walk away with
  • Every listing about your business surfaced, including forgotten ones
  • Duplicates merged or suppressed across the citation set
  • Identical NAP across every directory Google reads
  • Abandoned profiles reclaimed under your account
  • Aggregator chain corrected at the source so future drift slows
  • Documented directory ledger you keep forever for future maintenance
Common questions

Frequently asked.

Decade of directory mess. Cleaned in 30 days. Flat fee.

Old listings surfaced, duplicates merged, abandoned profiles reclaimed, NAP normalized, aggregator chain corrected. One project, set the foundation right. Delivered in 30 days or the balance is waived.