Multi-location

50 locations, 1 dashboard, 0 chaos.

Built for 10+ locations. Bulk operations, location-specific keyword strategy, regional rank tracking, CMO-ready rollup reporting. Most agencies hit the wall at 10 locations. We run programs at 500.

Why multi-location SEO usually breaks

Six things that don't show up until you cross 10 locations.

Local SEO at scale isn't a multiplier on single-location work, it's a different operating problem. Most agencies hit the wall around 10 locations and start losing units to vendors who can actually scale.

NAP drift across locations

At 50 locations, one will drift every month, wrong hours, new phone, suite number change. Without automated monitoring, the citation footprint silently fragments.

Cannibalization between locations

Two locations in the same metro chasing the same keywords compete with each other. Needs location-specific keyword segmentation, or the strongest location starves the rest.

Bulk operations vs local nuance

Pushing identical posts and photos across all locations reads as templated to Google's spam filters. Each location needs market-appropriate variation, but unscalably-bespoke breaks the whole model.

Permission tiers

HQ wants system-wide visibility; local managers want editing rights; brand wants veto power on what gets published. Most platforms can't handle all three at once.

Regional vs national rank tracking

A roll-up 'national average rank' is operationally meaningless. Rankings have to be sliced by market, region, and individual location for the data to drive any decision.

Executive vs operator reporting

CMO needs a 1-page rollup. Market managers need granular data. Same dataset, two completely different views, and most reporting tools force you to pick one.

What's included

Everything you get, step by step

01
Step 1

Bulk operations engine

Update categories, photos, posts, attributes, hours, and services across every location from one dashboard, with market-appropriate variation layered in so it doesn't read as templated.

  • One-click push to all locations or filtered subsets
  • Variation tokens for market-specific copy and imagery
  • Approval workflow before any bulk operation fires
Step 1 of 6
Bulk operations engine
Step 1
  • One-click push to all locations or filtered subsets
  • Variation tokens for market-specific copy and imagery
  • Approval workflow before any bulk operation fires
02
Step 2

Location-specific keyword strategy

Each location gets its own keyword × neighborhood matrix tuned to local competition and revenue intent, so adjacent locations target adjacent phrases, not the same ones.

  • Per-location keyword matrix built on onboarding
  • Cannibalization guard rails between adjacent locations
  • Quarterly refresh as local competition shifts
Step 2 of 6
Location-specific keyword strategy
Step 2
  • Per-location keyword matrix built on onboarding
  • Cannibalization guard rails between adjacent locations
  • Quarterly refresh as local competition shifts
03
Step 3

Regional rank tracking

Daily rank checks from real searcher locations per location. Slice by individual unit, market, region, or roll up to system-wide, with movement flagged at every level.

  • Daily checks from real geographic search points
  • Slice by location, market, region, or system
  • Movement flagged with cause hypothesis attached
Step 3 of 6
Regional rank tracking
Step 3
  • Daily checks from real geographic search points
  • Slice by location, market, region, or system
  • Movement flagged with cause hypothesis attached
04
Step 4

Executive dashboard rollup

1-page CMO-ready monthly report with system-wide metrics, regional breakdowns, and exception flags. Plus a granular operator view for market managers.

  • 1-page CMO rollup with system-wide metrics
  • Regional VP view sliced by market
  • Operator view for individual location managers
Step 4 of 6
Executive dashboard rollup
Step 4
  • 1-page CMO rollup with system-wide metrics
  • Regional VP view sliced by market
  • Operator view for individual location managers
05
Step 5

Dedicated multi-location strategist

Single point of contact who learns your brand standards, knows every location, and handles every escalation. Not a rotating account team that re-onboards every quarter.

  • Named strategist with multi-location experience
  • Quarterly business reviews with regional VPs
  • Direct escalation line for urgent location issues
Step 5 of 6
Dedicated multi-location strategist
Step 5
  • Named strategist with multi-location experience
  • Quarterly business reviews with regional VPs
  • Direct escalation line for urgent location issues
06
Step 6

Permission tier management

HQ, regional VPs, market managers, and individual location operators each get permission scoped to their role. Brand veto rules enforced platform-wide.

  • Role-based permissions (HQ / region / market / unit)
  • Brand veto rules enforced at the platform level
  • Audit log of every edit for compliance
Step 6 of 6
Permission tier management
Step 6
  • Role-based permissions (HQ / region / market / unit)
  • Brand veto rules enforced at the platform level
  • Audit log of every edit for compliance
Pricing

Everything you need, one clear price.

Custom quote based on number of locations and depth of engagement.

  • Custom scope: Transparent terms with no surprise add-ons.
  • Every location to baseline in 60 days, or month three is free.: We commit to bringing every location in your system to a defined optimization baseline within 60 days of kickoff.
  • Real outcomes: Consistent baseline optimization across every location
Multiple Locations
Tailored to your scope
Custom
What you walk away with
  • Consistent baseline optimization across every location
  • Location-specific keyword strategy with no cannibalization
  • Daily regional rank tracking sliced by market and location
  • Executive 1-page rollup plus operator granular view
  • Single dedicated strategist who knows your brand and every location
  • Predictable per-location costs that drop as the system scales
Common questions

Frequently asked.

50 locations, 1 dashboard, 0 chaos.

Bulk operations, location-specific strategy, regional rank tracking, executive rollup reporting. Every location to baseline in 60 days, or month three is free.