Local SEO that goes deeper than blog-fluff.
Local SEO playbooks, Maps-ranking case studies, and the marketing tactics that actually move the needle for small businesses.
Lost access to your Google Business Profile? How to get ownership back
The ex-spouse, former employee, or old agency owns your Google Business Profile. Here's the exact process to request and reclaim ownership.
Google Business Profile disappeared from Maps? Here's how to get it back
No suspension banner, no email, the profile is just gone. This is usually an account-level or identity-mismatch problem with a different recovery path than a standard suspension.
Google reviews not showing up or disappeared? Why it happens and how to get them back
Reviews that never appear, reviews that vanished, a review you left that isn’t showing: nearly all of it is Google’s spam filter, not a glitch. How to tell which case you have and how to get them back.
Video and email marketing for attorneys: the two underused channels
Two marketing channels most law firms skip: short video on practice pages and email to past clients and referral sources. What to film, what to send, and what the bar rules allow.
Content marketing for law firms: how to write pages that rank and convert
A practical content marketing guide for law firms: the page types that convert, the structure that ranks, the disclaimers the bar requires, and what to publish in year one.
Law firm marketing strategies that work (and three that waste money)
A working catalog of law firm marketing strategies, what each costs, which produce cases, and the three that almost every firm should stop doing this quarter.
How to run a law firm SEO audit (the 90-minute version)
A step-by-step SEO audit for law firms you can run in 90 minutes. Profile, on-page, technical, content, and links. Every step has the tool, the check, and the fix.
Social media marketing for law firms: where it works and where it doesn't
Honest read on social media marketing for law firms. LinkedIn produces real cases in narrow practice areas, Instagram and TikTok work for specific verticals, and most firms should not be on Facebook.
SEO keywords for lawyers: the head, body, and long-tail that actually convert
A working keyword framework for lawyers. Head terms (vanity), body terms (where most cases come from), long-tail (cheapest cost per case), broken out by practice area.