Law firms · Mass tort
Mass tort marketing, fast enough to catch the docket before it closes.
Searches for Camp Lejeune, Roundup, AFFF, talc and hair relaxer claims rise and fall with the docket. The firms that rank for the right drug or exposure within weeks of the first MDL filing get the qualified cases. We build pages fast enough for that window, with intake that follows TCPA and bar rules.
What we see
What keeps mass tort firms out of Google's top results
These come up in nearly every mass tort audit we run, and each one can be fixed.
No dedicated page for each active drug, product, or exposure
A 'Mass torts' page that gives Roundup, Camp Lejeune, AFFF and hair relaxer a paragraph each ranks for none of them. Pages that rank are specific, such as 'Camp Lejeune water contamination lawsuit,' 'Roundup non-Hodgkin lymphoma claim' or 'AFFF firefighter foam cancer claim,' because each has its own searcher and its own qualification criteria. Build one page per active matter, with category pages above them, and keep each one current.
Publishing too slowly to catch the docket window
A new MDL filing creates a spike in searches that lasts weeks. Firms that publish a page in the first month get the qualified cases, and firms that publish six months later rank below pages that are already established. The fix is a writing process that can put out a complete page within five business days of a major filing, built on the verified injury criteria and who is eligible.
TCPA exposure on intake forms
Mass tort intake is held to the TCPA (Telephone Consumer Protection Act) more strictly than other legal intake, because some lead sellers abused it in the past. Forms that collect phone numbers without proper consent, or feed autodialers or texts without express written consent, create real exposure at $500 to $1,500 per call. Use clear consent wording, no pre-checked boxes, no autodialer routing without express written consent and a documented record of consent.
Joint venture and co-counsel content missing
Many mass tort cases run through a group of firms, with one handling intake, one screening medical records and one litigating. Most firm websites don't explain this and lose the referring lawyer who is looking for co-counsel. A 'co-counsel and joint venture' page with a phone number and an explanation of how you split work, fees and costs is read by lawyers, and it builds referral relationships that scale.
No clear refer-out path for cases outside the firm's docket
A firm running Roundup cases gets calls about every other drug in the news. Turning those callers away loses goodwill, and taking all of them bloats intake. A documented refer-out process with co-counsel across the major active dockets sends each caller to a firm you trust, with a fee-sharing arrangement behind it and a thank-you note that builds the relationship for next time.
What ranks
What Google looks at for mass tort firms
We work on each of these from the first month, and you can measure every one of them.
Personal Injury Attorney with mass tort positioning
Google has no 'Mass Tort' category, so use Personal Injury Attorney as the main one and let your firm name and description carry the mass tort focus. Class Action Attorney is a useful secondary if you run class actions, which work differently from mass torts.
One landing page per active drug, product, or exposure
Camp Lejeune, Roundup, AFFF, talc, hair relaxer and hernia mesh each get a page with the eligible injuries, the filing deadline, the MDL number and a phone number that reaches screening intake. New pages go up within a week of major filings, and existing pages change when the criteria do.
TCPA-compliant intake forms
Every form that collects a phone number has express written consent wording, no pre-checked boxes and no autodialer routing without specific consent, with a documented record behind it. The technical setup matters as much as the wording. We check the form provider, the consent log and where leads are routed before any new docket goes live.
Co-counsel and joint venture content
Publish a page other lawyers can find, with a phone number, how you split costs and fees, the dockets you're actively trying and the ones you refer out. Most firms skip this because they assume referring lawyers already know them. The firms that publish it keep picking up new referral relationships.
MDL-aware content with current criteria
Each page shows the MDL number, presiding judge, current eligibility criteria, bellwether trial status and any settlement framework. That detail looks authoritative to lawyers and tells Google the page is current. We update MDL details at least monthly on every active page, and right away when something major changes on the docket.
Services that fit
Services that fit mass tort firms
Most firms start with one or two services and add more later. Every service has a published price.
Other practice areas
Other practice areas we work with
Each practice area is marketed differently, so each one has its own page.
Family law
Each family law service gets its own page, and reviews are collected in a way that protects client privacy.
See the family law pageCriminal defense
Each charge type gets its own page, with after-hours intake and case results that carry the right disclaimers.
See the criminal defense pageImmigration
Each visa type gets its own page, in the languages your clients search in, kept current with USCIS changes.
See the immigration pageEmployment law
Your site takes a clear side, plaintiff or defense, with pages for FLSA, ADA, Title VII and state wage law.
See the employment law pageDUI defense
We build state, charge-tier and DMV hearing pages, and tell you honestly which searches you can win.
See the dui defense pagePersonal injury
We build injury-type and state pages, and tell you honestly what you can win in the hardest legal market on Google.
See the personal injury pageMass tort FAQ
Mass tort questions
How fast can a new drug or product page actually rank?
Usually faster than other legal pages, because the searches often arrive before the competition does. A drug page published within ten days of a major MDL filing can reach the top ten for the drug name in four to eight weeks, especially with one or two links from other sites and a video on the page. That ranking fades as larger firms publish their own pages, so the early page has that window to bring in cases.
We are running Camp Lejeune cases. Should every other current MDL get its own page even if we are not taking those cases?
Build pages for the matters you work and the ones you have a clean refer-out relationship for. A page on a docket you can't serve brings in clients you can't help, or worse, cases you accept and can't manage. Add a 'matters we refer out' page that lists current MDLs you don't try, with a clear path to co-counsel or referral, which brings in referrals from clients and from other lawyers.
Our intake form has 'by submitting you agree to be contacted' language. Is that TCPA-clean?
Probably not, because it is too generic. Express written consent under the TCPA should name the firm that will contact the person, the channels (including autodialed or prerecorded calls and texts), that consent isn't a condition of representation and that the person can revoke it, and the exact wording varies by court and state. We supply the template, audit your current form and set up the consent log.
Co-counsel content seems risky. Aren't we admitting we don't try our own cases?
No, because clients almost never read that page. Other lawyers do, including referring lawyers, screening firms and regional practitioners looking for a partner on a specific docket, and they want to know who tries the cases, who screens, how costs and fees split and your record on similar dockets. Publishing that is how you pick up new referral relationships.
Does mass tort SEO compete with personal injury SEO on our site or do they coexist?
They coexist if you keep them apart in how the site is organized. Personal injury (car accidents, slip and fall, premises) and mass tort (drug, product, exposure) are different searches, so give each its own section, main page, links and calls to action, while the about, bio and contact pages serve both. The trap is letting the bigger practice, usually personal injury, take over the links across your site so the mass tort pages get little support from your main pages.
Get a free audit for your mass tort practice
It takes 30 minutes on a screen share. We show you where you're missing from Google, what competing firms do differently and the plan to close the gap.
