Blog
Local SEO that goes deeper than blog-fluff.
Fixes for suspended, restricted and unverified Google Business Profiles, plus the local SEO playbooks we run for clients behind each one.
Content marketing for law firms: how to write pages that rank and convert
A practical content marketing guide for law firms: the page types that convert, the structure that ranks, the disclaimers the bar requires, and what to publish in year one.
Law firm marketing strategies that work (and three that waste money)
A working catalog of law firm marketing strategies, what each costs, which produce cases, and the three that almost every firm should stop doing this quarter.
How to run a law firm SEO audit (the 90-minute version)
A step-by-step SEO audit for law firms you can run in 90 minutes. Profile, on-page, technical, content, and links. Every step has the tool, the check, and the fix.
Social media marketing for law firms: where it works and where it doesn't
Honest read on social media marketing for law firms. LinkedIn produces real cases in narrow practice areas, Instagram and TikTok work for specific verticals, and most firms should not be on Facebook.
SEO keywords for lawyers: the head, body, and long-tail that actually convert
A working keyword framework for lawyers. Head terms (vanity), body terms (where most cases come from), long-tail (cheapest cost per case), broken out by practice area.
The law firm marketing plan that actually moves the needle (budget, channels, KPIs)
A working law firm marketing plan with real budget ranges, the four channels that produce cases, and the KPIs to watch by quarter. Not theory, not a template.
What is law firm SEO? A plain-language explanation of the channel
Law firm SEO explained in plain language: what it is, what it produces, what it costs, how long it takes, and when it is the wrong answer.
How to market a med spa: get found, chosen, rebooked
How to market a med spa, explained as three jobs: get found in local search, get chosen with reviews and fast follow-up, and get patients back for life.
Med spa email marketing: the automated rebooking engine
Med spa email marketing and SMS that rebook patients automatically: the must-have automations, real benchmarks, and the HIPAA and TCPA rules most guides skip.
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